EFFECTIVENESS OF USING SOCIAL MEDIA AS A MEANS OF COMMUNICATION AND PRODUCT PROMOTION

Abstract

This study aims to find out how effective the use of social media as a means of communication and promoting products is among the general public, especially college students. The method used in this study is a qualitative one that is descriptive and tends to use data analysis. There were 10 students who were used as respondents. Based on the research that has been done, the use of social media is very effective as a means of communication and promotion of a product because, of the 10 student respondents, social media is the most frequently used means of communication and promotion to sell various products that everyone needs. In addition, students are very creative and productive, not only to learn to study on campus, but they are also looking for a side by selling online through social media. For some student respondents, with social media they can easily access and use it anywhere and anytime. Because only through gadgets that can be carried anywhere and can be updated at any time. There are also promotions on social media that are free without having to pay, and without having to open or rent a shop outside. So that with progress and the era of digitalization, ease of access on social media is very effective in means of communication and promotion of various products.