Siahaan C, Nainggolan NP. THE INFLUENCE OF CELEBRITY ENDORSERS, BRAND IMAGE, AND WORD OF MOUTH ON DECISIONS TO PURCHASE SUNSILK SHAMPOO IN BATAM CITY. JC [Internet]. 2024Jan.31 [cited 2026Sep.12];5(1):354-63. Available from: https://aghniadidi.com/ojs.universitaskarimun.ac.id/index.php/akuntansi/article/view/1216