THE ROLE OF SOCIAL MEDIA AS A BUSINESS MARKETING EFFORTS ONLINE IN ONLINE SHOP NITHALIAN COLLECTION

Abstract

This research method uses a qualitative descriptive method which aims to determine the Role of
Social Media as an Online Shop Business Marketing Effort. This research uses a descriptive
research approach using a qualitative approach. The research subject is the Nithalian Collection
Online Shop Seller who is asked to provide information about a fact or opinion. The results in
this study are in accordance with the research that the researchers conducted by following the
nithaliancollection on Facebook. Nitalian Collection itself sells products ranging from make-up
to robe under its own brand and other brands. What attracts the attention of this research is that
social media from Nithaliancollektion is very thematic and neat, this is one of the factors that
will influence enthusiasts of online shop to shop through social media. What's more interesting
is that Nithaliancollection always reviews its merchandise in detail in the form of videos and
photos on the Facebook-story, a good form of marketing effort made by Nitalian Collection is to
write clearly in the bio description. Judging from social media nithaliancollektiondi, it is proven
that social media is now very influential in making online shops. However, the online shop's
social media must also be very well organized, have an attractive theme, and be consistent in
order to attract customers to buy goods at the online shop. Online business is indeed much
easier and cheaper than opening a regular store, in terms of business capital, it can save some
funds.