ANALYSIS OF ELECTRIC VEHICLE PURCHASE INTENTIONS BY LOOKING AT PROMOTIONS, INNOVATIONS AND GREEN LIFESTYLE BY THE SUMBAWA COMMUNITY

Abstract

This study aims to analyze the purchase intentions of electric vehicles by looking at promotions, prices and green lifestyles by the people of Sumbawa. The research method used is a descriptive quantitative method. The data used in this study is primary data collected through questionnaires. The number of respondents used was 102 respondents. The data analysis technique used is multiple linear regression. The results showed that innovation and promotion had a positive and significant effect on purchase intention for electric motorcycles. Meanwhile, green lifestyle does not have a significant effect on purchase intention for electric motorcycles.