THE INFLUENCE OF PRODUCT QUALITY, PERCEPTION OF SAFETY AND TRUST ON PURCHASING DECISIONS ON TOKOPEDIA

  • Vicky Stefhanie Universitas Putera Batam
  • Suhardi Suhardi Universitas Putera Batam
DOI: https://doi.org/10.51742/akuntansi.v4i2.1139
Keywords: Product Quality; Perceived Security; Trust and Purchase Decision

Abstract

In an online shop there are several problems encountered. This problem can be seen from customer comments on products available on Tokopedia, about data leaks, and diminishing trust. The aims of this studies are determining the effects of product quality, perceived security, and trust on purchasing decisions. Based on the results of multiple linear regression and hypothesis testing it can be concluded that product quality (X1), perceived safety (X2) and trust (X3) influence purchasing decisions (Y) either partially or simultaneously.

Published
2023-07-12
How to Cite
Stefhanie, V., & Suhardi, S. (2023). THE INFLUENCE OF PRODUCT QUALITY, PERCEPTION OF SAFETY AND TRUST ON PURCHASING DECISIONS ON TOKOPEDIA. JURNAL CAFETARIA, 4(2). https://doi.org/10.51742/akuntansi.v4i2.1139
Issue
Vol 4 No 2 (2023): JURNAL CAFETARIA
Section
JURNAL CAFETARIA JULY 2023

Copyright (c) 2023 Vicky Stefhanie, Suhardi Suhardi

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This work is licensed under a Creative Commons Attribution 4.0 International License.