UTILIZING E-COMMERCE-BASED ICT AS A MARKETING MEDIA FOR MICRO SMALL MEDIUM ENTERPRISES (MSMEs) IN THE ERA OF THE ASEAN ECONOMIC COMMUNITY SHARIA BUSINESS ETHICS PERSPECTIVE

Abstract

Islam never limits a business to face competition in the global era. However, in terms of Islamic behavior, it provides systematic guidelines. In Islam, interactions carried out by humans in everyday life are regulated in the muamalah system. In essence, the muamalah system is based on the permissibility of behavior. This system provides clear rules for the achievement of the goals of human life, namely the welfare of the world and the hereafter. MSME is an institution that accommodates transactions that occur between people or an institution that facilitates the emergence of a business. The role of the MSME sector for the national economy cannot be denied. Besides its ability to absorb labor, this sector generally has a larger number or business units than the large-scale sector. The purpose of this study is to provide an overview of the behavioral guidelines that should be applied in building an MSME so that it can compete in the ASEAN economic community. The type of research used is library research with a descriptive approach method. Source of data obtained from secondary data. The results of this study are that by using e-commerce, it is hoped that MSME actors can obtain several benefits which include consumer service and corporate image for MSME actors to be good, find new business partners, the process is simplified and time can be compressed, can increase productivity, access to information is fast, paper use can be avoided, transportation costs are reduced and flexibility increases. By utilizing e-commerce-based information, it is hoped that it can increase the competitiveness of MSMEs in facing the ASEAN Economic Community.